Evaluate the role that Professional Printing Experience Plays in Achieving Print Quality in Somolu, Lagos, Nigeria

Different printing jobs come with different challenges, professional experience of the printer will always determine how such challenge would be addressed. Professional experience carries the technical knowledge and practical foresight required to take a design from a digital concept to a perfect physical product. Owing to the negative stereotypes faced by the printers in Somolu based on their printing works, this evaluation becomes necessary to determine the extent by which professional experience affect the print production quality in Somolu, Lagos, Nigeria. Somolu printing works are usually referred to as “Somolu Prints”. This statement is often negatively used by some corporate print patrons and some members of the public to denote inferior or low-quality prints most especially in offset lithographic printing. Investigation by the researcher reveals that this is not true about the whole printers in Somolu. In this research work, interview was used to gather precise information from three (3) interviewees. The analysis was done using discourse analysis. The research reveals that printers in Somolu possess a lot of experiences in professional printing method. The research recommends that experienced printers should endeavour to train the younger printers the printing professionalism in order to continuously retain the act (professionalism) from one generation to another.