Tag: Brand Trust

Integrated AI Technologies and Fashion Purchase Intentions among Generation Z Consumers in Vietnam

Truong Thi Minh Trang DOI: 10.5281/zenodo.18903184 SSR Journal of Artificial Intelligence (SSRJAI) This study investigates the influence of integrated Artificial Intelligence (AI) technologies on the fashion purchasing behavior of Generation Z consumers in Vietnam. As AI-driven applications such as personalized Read More …