Tag: Habit strength

The Impact of AI Chatbot–Based Academic Support on Student Loyalty in Higher Education

Huynh Thi Le My DOI: 10.5281/zenodo.18903277 SSR Journal of Artificial Intelligence (SSRJAI) This study investigates the role of AI chatbots in fostering student loyalty toward educational institutions in the context of academic support and inquiry resolution. Integrating the Unified Theory Read More …