Corporate Culture as a Correlate of Organizational Success in the Brewing Industry in Nigeria’s South-South Region

This study examined the connection between organizational success and corporate culture, particularly the elements of consistency and adaptation, in Nigeria’s South-South brewing sector. A correlational study design was used, and information was gathered from 300 employees from International Breweries Plc, Guinness Nigeria Plc, and Nigerian Breweries Plc, who were chosen by the simple random sampling method. Two structured questionnaires were used for data collection, and the responses were analyzed using Pearson’s Correlation and Coefficient of Determination to address the research questions. The findings revealed a very high positive relationship between adaptability and organizational success, as well as between consistency and organizational success. The results of the hypothesis testing confirmed that these relationships were statistically significant. Based on the findings, the study concludes that both adaptability and consistency, as elements of corporate culture, play a critical role in enhancing organizational success in the brewing industry. The study recommends that breweries periodically assess and adjust their corporate culture to ensure continued alignment with organizational goals and market demands, and that they foster a work environment that supports flexibility and operational consistency.