- Ajakaye Israel Tunmise
- DOI: 10.5281/zenodo.18047036
- SSR Journal of Economics, Business and Management (SSRJEBM)
The study examined the impact of effective communication on the achievement of organizational goals in the hospitality industry using Larrydam Hotels as a case study. Descriptive research design was adopted to gather data for the study through the distribution of questionnaire to the respondents selected for the study. Meanwhile, from the 50 copies of questionnaire distributed to the respondents, only 41 copies of questionnaire were returned and used for the study. Both descriptive and inferential statistics were adopted to investigate the objectives of the study using SPSS 23 version. The result of the study indicated that effective communication has a significant positive relationship with the achievement of organizational goals and objectives. The result of the study indicated that there was significant evidence that effective communication influence the achievement of organizational goals in Larrydam Hotels with t-statistics computed for the test of 13.969 and p-value of 0.000 which was less than the critical value of 5% with positive beta coefficient of 0.913. The study concludes that effective communication has a significant positive impact on the achievement of organizational goals in Larrydam Hotels. The study recommends that companies in the hospitality industry should pay close attention to message clarity and feedback mechanism to ensure effective communication which will in turn lead to achievement of organizational goals.

