This study investigates the socio-cultural significance of masquerade festivals, particularly the Ekuechi festival, among the Ebira-Tao people of Kogi State, Nigeria, and their implications for Christian mission in Ebiraland. The aim is to analyze the festivals’ role in community cohesion and their impact on Christian evangelistic efforts, justifying the need to understand indigenous practices for effective mission strategies. Previous studies have explored African traditional festivals but often overlooked the specific interplay between Ebira masquerade festivals and Christianity, leaving a gap in contextual mission approaches. This research fills this gap by examining how these festivals can inform Christian engagement. The theoretical framework integrates Geertz’s cultural relativism, emphasizing cultural symbols as meaning-making systems, and Sanneh’s contextual theology, which advocates for culturally sensitive mission strategies. These theories illuminate the interplay between indigenous spirituality and Christian practices. Utilizing qualitative methods, including oral interviews, participant observation, and secondary sources, the study focuses on the Ekuechi festival in Ebiraland, justified by its prominence as a cultural and spiritual event. The research highlights the festivals’ role in fostering unity, preserving identity, and mediating spiritual beliefs. Findings reveal tensions between Christian doctrines and festival practices, yet opportunities exist for dialogue. Recommendations include adopting contextualized mission strategies that respect Ebira cultural heritage while promoting Christian values. In conclusion, mutual respect between indigenous traditions and Christianity can enhance mission effectiveness, fostering harmonious coexistence in Ebiraland.
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