Tag: economic sustainability

Impact of Social Media on Economic Sustainability of SMEs in Kano Metropolis, Nigeria

Zainab Abubakar Ladan & Malachy Udo Usoro DOI: 10.5281/zenodo.16763208 This study explores how social media enhances the economic sustainability of Small and Medium Enterprises (SMEs) in Kano Metropolis, Nigeria. It focuses on the use of platforms like Facebook, Instagram, and Read More …