Tag: Global Marketing

The Role of Cultural Differences in Global Branding Strategies: Evidence from International Students at Istanbul Aydin University

Ali Abdou Mohamed Ali Abdou Mohamed DOI: 10.5281/zenodo.15736942 This study investigates the influence of Hofstede’s cultural dimensions on global branding strategies through quantitative analysis of data collected from 262 respondents. Employing Partial Least Squares Structural Equation Modelling (PLS-SEM), the research Read More …