Adenike Omotayo Okeya-Olayinka Ph.D. & Deborah Okikijesu Tubi DOI: 10.5281/zenodo.23633504 SSR Journal of Arts, Humanities and Social Sciences (SSRJAHSS) This study examined the exposure, perception, and attitude of University of Ibadan undergraduates toward pop-up advertising messages. The study was motivated Read More …
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