Customer Relationaship Marketing and Performance of Small and Medium Enterprises (SMEs) In Imo State

The study examined Customer Relationship Marketing on  performance of selected Small and Medium Enterprises (SMEs) in Imo state. The work used descriptive survey method and primary data to collect information through questionnaire. The study population involved 427 extracted from six(6) registered Small and Medium Enterprises(SMEs),  the study adopts random sampling to obtain three(3) SMEs for the study, they include Raphana Agro farm, Zomas Resources and Ugo resources, Taro Yamane was used to obtain a sample size of 207. The analysis was done using simple linear regression. The study found among others that there is a positive and significant relationship between customer relationship marketing and marketing performance. The research thus concludes that for SMEs to ensure high level of customer relationship marketing, they should imbibe relationship marketing by creating grounds for customers’ trust and ensure high commitment (Samsudin, 2011). The study, however recommends that for firms to attain a certain level of growth, they should create trust, commitment and effective communication to avoid customer switching.