Okwara Chinedu Canice (Ph.D), Bar.Toochukwu Rufus Okwara, Dr Maurice Effion Eyo DOI: 10.5281/zenodo.21029939 SSR Journal of Economics, Business and Management (SSRJEBM) The study examined Customer Relationship Marketing on performance of selected Small and Medium Enterprises (SMEs) in Imo state. The Read More …
Tag: Marketing Performance
Impact of Electronic Marketing on the Performance of Some Selected Small and Medium Enterprises of Northern Nigeria
Muhammad Abubakar DOI: 10.5281/zenodo.18524364 SSR Journal of Economics, Business and Management (SSRJEBM) SME’S performance has become the major area of research for scholars across the globe, given the fact that, it has become a contemporary apparatus of everyday business life. Read More …
