Tag: Generative artificial intelligence

Mapping the Intellectual Structure of Generative AI Research in Retail and E-commerce: A Bibliometric Review

Huynh Minh Khoi1, Tran Thien Phuc2 DOI: 10.5281/zenodo.20072313 SSR Journal of Artificial Intelligence (SSRJAI) Generative artificial intelligence (GenAI) has rapidly transitioned from a frontier laboratory technology into a mainstream commercial layer of retail and e-commerce, reshaping personalization, recommendation, content generation, Read More …