Tag: Growth

Analysis of the Impact of Branding and Unique Selling Proposition on the Growth, Profitability and Competitive Advantage of the Cooperative Bank of Kenya

Dr. Michael Steven Juma DBA1, MBA, MSc, Pauline Awino Owino, MSc.2 , Parkin Hiley Juma, MBA3, Ashley Verleen Juma, BSc.4  and Johnson Olatunde Olaniyan Ph.D.1 DOI: 10.5281/zenodo.17346537 SSR Journal of Economics, Business and Management (SSRJEBM) The purpose of this study Read More …

Analysis of the Socio-Economic Factors Enhancing Competition and Competitiveness in the Tourism Industry in Kenya

Dr. Michael Steven Juma, DBA, MBA, Pauline Awino Owino, & Johnson Olatunde Olaniyan Ph.D DOI: 10.5281/zenodo.17039418 SSR Journal of Economics, Business and Management (SSRJEBM) This research pursues a twofold objective: (1) to identify uniquely differentiated tourism marketing products that have Read More …