Truong Thi Minh Trang DOI: 10.5281/zenodo.18903184 SSR Journal of Artificial Intelligence (SSRJAI) This study investigates the influence of integrated Artificial Intelligence (AI) technologies on the fashion purchasing behavior of Generation Z consumers in Vietnam. As AI-driven applications such as personalized Read More …
Tag: Truong Thi Minh Trang
From Privacy Concern to Strategic Resistance: A Dual-Pathway Model of Power-Enhancing Responses in Digital Banking
Truong Thi Minh Trang DOI: 10.5281/zenodo.18899060 SSR Journal of Economics, Business and Management (SSRJEBM) This study investigates the psychological mechanisms through which information privacy concerns translate into power-enhancing responses—strategic consumer behaviors including information falsification, technological countermeasures deployment, and disclosure refusal—in Read More …
