Direct Marketing strategies and Generation Z buying Behaviour of fashion products in Ibom Plaza Boutiques, Uyo metropolis, Akwa Ibom State, Nigeria

Udoka Isaac Francis; Okokon B. Attih DOI: 10.5281/zenodo.20696611 SSR Journal of Economics, Business and Management (SSRJEBM) Fashion boutiques in urban shopping centres increasingly face challenges such as declining purchase intention, weak customer loyalty, low referral behaviour, and inconsistent engagement among Read More …

Emotional Intelligence and Marital Satisfaction of Ministers in the Apostolic Church Nigeria, Uyo Field, Akwa Ibom State

Ekpo, Emmanuel Harrison & Ukaegbu, Hanson Manuabuchi Ph.D DOI: 10.5281/zenodo.18760867 SSR Journal of Arts, Humanities and Social Sciences (SSRJAHSS) The study examined the extent to which emotional intelligence predicts the marital satisfaction of ministers in the Apostolic Church Nigeria, Uyo Read More …