Tag: Generation Z

Direct Marketing strategies and Generation Z buying Behaviour of fashion products in Ibom Plaza Boutiques, Uyo metropolis, Akwa Ibom State, Nigeria

Udoka Isaac Francis; Okokon B. Attih DOI: 10.5281/zenodo.20696611 SSR Journal of Economics, Business and Management (SSRJEBM) Fashion boutiques in urban shopping centres increasingly face challenges such as declining purchase intention, weak customer loyalty, low referral behaviour, and inconsistent engagement among Read More …