Analysis of the Impact of Branding and Unique Selling Proposition on the Growth, Profitability and Competitive Advantage of the Cooperative Bank of Kenya

Dr. Michael Steven Juma DBA1, MBA, MSc, Pauline Awino Owino, MSc.2 , Parkin Hiley Juma, MBA3, Ashley Verleen Juma, BSc.4  and Johnson Olatunde Olaniyan Ph.D.1 DOI: 10.5281/zenodo.17346537 SSR Journal of Economics, Business and Management (SSRJEBM) The purpose of this study Read More …

Electric Vehicle Purchase Intentions: How Consumer Attitude and Consumer Mindset Shape Decisions

Ng Chee Jie, Shishi Kumar Piaralal, Nur Amalina Zukefli, Santhi Raghavan & Yon Rosli Daud DOI: 10.5281/zenodo.17346423 SSR Journal of Economics, Business and Management (SSRJEBM) Growing emphasis on sustainable mobility has increased the need to examine the determinants of consumer Read More …

Isolation and Antibiotics Resistance Pattern of Pseudomonas aeruginosa From Clinical and Environmental Samples in Owerri, Imo State

Umeh, Chijioke Chukwunyere and Uwaezuoke, Joseph Chidi DOI: 10.5281/zenodo.17310180 SSR Journal of Medical Sciences (SSRJMS) Pseudomonas aeruginosa is bacterium specie of Pseudomonas, one of the causes of nosocomial infection and resistance to many antibiotics. Pseudomonas aeruginosa has ability to survive Read More …

The Concept of Hausa Traditional Religion (Maguzanci): A Glance at Sokoto Jihad Literature

Dr. Adamu Musa Kotorkoshi DOI: 10.5281/zenodo.17310014 SSR Journal of Arts, Humanities and Social Sciences (SSRJAHSS) The aim of this paper focuses on the analysis of the concept of Hausa traditional religion, the Maguzanci, with special glance at the Sokoto Jihad Read More …

Elite Conspiracy and Regional Discontent in South-Eastern Nigeria

Njoku, Chinwendu Shedrack & Michael Nwagbo Obiora DOI: 10.5281/zenodo.17281067 SSR Journal of Arts, Humanities and Social Sciences (SSRJAHSS) This paper interrogates the nexus between elite conspiracy and regional discontent in South-Eastern Nigeria through the lens of elite theory and the Read More …

Environmental Assessment of Heavy Metals and Hydrocarbons in Waste Lubricants at Ladipo Auto-Mechanics Market, Lagos, Nigeria

Gregory Odimgbe & Olusegun Ayejuyo DOI: 10.5281/zenodo.17267765 SSR Journal of Engineering and Technology (SSRJET) Waste lubricants from automotive repair activities are an important yet under-regulated source of environmental contamination in urban markets. This study investigated the levels of heavy metals Read More …

The Relationship between Corporate Social Responsibility and Financial Performance of Deposit Money Banks in Nigeria

Quadri Adebayo Lawal, & Busayo Ayobami Oyebade DOI: 10.5281/zenodo.17232891 SSR Journal of Economics, Business and Management (SSRJEBM) This study seeks to investigate the association between corporate social responsibility (CSR) disclosure and financial performance of deposit money banks (DMBs) in Nigeria Read More …

Unveiling Chiasmus in the Hebrew Bible: A Computational and Literary Analysis

Emmanuel Actor Oyewole Ph.D. DOI: 10.5281/zenodo.17208191 SSR Journal of Arts, Humanities and Social Sciences (SSRJAHSS) An ancient rhetorical structure found in Hebrew poetry known as Chiasmus has long attracted scholarly attention for its literary and theological richness. Its identification, however, Read More …

Neural Networks and Deep Learning Models in Intrusion Detection Systems

I.O. Clementina1, Dr. E.S. Chaku2, Dr. S. Bassey3, Dr. Emomotimi Agama4, Prof. Gilbert Aimufua5 & M.A. Ya’a6 DOI: 10.5281/zenodo.17357022 SSR Journal of Artificial Intelligence (SSRJAI) Intrusion Detection Systems (IDS) are critical for safeguarding modern networks against increasingly sophisticated cyber threats. Read More …

A Comprehensive Taxonomy and Empirical Analysis of IoT Cybersecurity Attack Vectors: A Systematic Review

Umaru Musa1, Adenomon Monday O.2, Steven I. Bassey3 & Gilbert I.O. Aimufua4 DOI: 10.5281/zenodo.17203717 SSR Journal of Artificial Intelligence (SSRJAI) The proliferation of the Internet of Things (IoT) has transformed the digital ecosystem, enabling seamless connectivity across industries, smart homes, Read More …