Dr. Shashi Kanta Minj1 & Prof. Nasim Jawed Khan2 DOI: 10.5281/zenodo.17350716 SSR Journal of Economics, Business and Management (SSRJEBM) A thriving patchwork of tribal people, each with its own unique language, customs, and culinary heritage, can be found in Jharkhand, Read More …
Tag: SSR Publisher Article
Culinary Tourism: Food as a Cultural and Economic Driver in Tamil Nadu
Ramadurai Arumugam DOI: 10.5281/zenodo.17348830 SSR Journal of Economics, Business and Management (SSRJEBM) Culinary tourism, defined as travel motivated by food experiences, has emerged as a vital mechanism for cultural preservation and economic development in Tamil Nadu, India. This study aims Read More …
Customer Awareness and its Role in Promoting Sustainable Hospitality Practices in Tourist Destinations of North India
Pranav Aggarwal DOI: 10.5281/zenodo.17348748 SSR Journal of Economics, Business and Management (SSRJEBM) Environmental sustainability has become a critical concern for the hospitality industry globally, with green practices such as energy efficiency, water conservation, and waste management being increasingly adopted by Read More …
The Role of Jallikattu in Promoting Cultural Identity, Traditional Sports, and Tourism in Tamil Nadu: A Study of Student Perspectives
Parveen Kumar Sharma¹*, Dr. R. Sangeetha² DOI: 10.5281/zenodo.17348649 SSR Journal of Economics, Business and Management (SSRJEBM) The research titled “Jallikattu: Exploring Cultural Identity, Sports Participation, and Tourism Potential Among Tamil Nadu’s Students” studies the perceptions of youth, particularly individuals aged Read More …
Greening the Hospitality Industry: From Concept to Practice – A Study of West Bengal
Mousumi Mukherjee DOI: 10.5281/zenodo.17348586 SSR Journal of Economics, Business and Management (SSRJEBM) As the global hospitality industry moves towards sustainable practices, regional adaptation becomes essential. In India, West Bengal offers a unique blend of cultural heritage, culinary diversity, and natural Read More …
Culinary Tourism through Food Tours in Jaipur: A Thematic Analysis
Birendra Kishore Roy 1, Abhishek Sengupta 2, Amit Datta*3 DOI: 10.5281/zenodo.17348479 SSR Journal of Economics, Business and Management (SSRJEBM) Thematic analysis of the customer experiences regarding the food tours, conceptualizes the complex nature of culinary tourism in the Pink City. Read More …
Management and Leadership in Sports Tourism in India: Navigating Opportunities and Challenges for Sustainable Growth
Dr. Sandilyan Ramanujam Pagaldiviti1, Dr. Sumit Kumar Biswakarma DOI: 10.5281/zenodo.17351098 SSR Journal of Economics, Business and Management (SSRJEBM) Purpose: This paper critically examines management and leadership in India’s sports tourism, identifying opportunities, challenges, and strategies for sustainable development. It synthesizes Read More …
Analysis of the Impact of Branding and Unique Selling Proposition on the Growth, Profitability and Competitive Advantage of the Cooperative Bank of Kenya
Dr. Michael Steven Juma DBA1, MBA, MSc, Pauline Awino Owino, MSc.2 , Parkin Hiley Juma, MBA3, Ashley Verleen Juma, BSc.4 and Johnson Olatunde Olaniyan Ph.D.1 DOI: 10.5281/zenodo.17346537 SSR Journal of Economics, Business and Management (SSRJEBM) The purpose of this study Read More …
Electric Vehicle Purchase Intentions: How Consumer Attitude and Consumer Mindset Shape Decisions
Ng Chee Jie, Shishi Kumar Piaralal, Nur Amalina Zukefli, Santhi Raghavan & Yon Rosli Daud DOI: 10.5281/zenodo.17346423 SSR Journal of Economics, Business and Management (SSRJEBM) Growing emphasis on sustainable mobility has increased the need to examine the determinants of consumer Read More …
Isolation and Antibiotics Resistance Pattern of Pseudomonas aeruginosa From Clinical and Environmental Samples in Owerri, Imo State
Umeh, Chijioke Chukwunyere and Uwaezuoke, Joseph Chidi DOI: 10.5281/zenodo.17310180 SSR Journal of Medical Sciences (SSRJMS) Pseudomonas aeruginosa is bacterium specie of Pseudomonas, one of the causes of nosocomial infection and resistance to many antibiotics. Pseudomonas aeruginosa has ability to survive Read More …
