Rajesh Kumar Gupta DOI: 10.5281/zenodo.17348787 SSR Journal of Economics, Business and Management (SSRJEBM) The digital transformation of the tourism industry has reshaped the way travellers plan, experience, and reflect on their journeys. In the context of West Bengal—a state rich Read More …
Category: SSR Journal of Economics, Business and Management
Customer Awareness and its Role in Promoting Sustainable Hospitality Practices in Tourist Destinations of North India
Pranav Aggarwal DOI: 10.5281/zenodo.17348748 SSR Journal of Economics, Business and Management (SSRJEBM) Environmental sustainability has become a critical concern for the hospitality industry globally, with green practices such as energy efficiency, water conservation, and waste management being increasingly adopted by Read More …
The Role of Jallikattu in Promoting Cultural Identity, Traditional Sports, and Tourism in Tamil Nadu: A Study of Student Perspectives
Parveen Kumar Sharma¹*, Dr. R. Sangeetha² DOI: 10.5281/zenodo.17348649 SSR Journal of Economics, Business and Management (SSRJEBM) The research titled “Jallikattu: Exploring Cultural Identity, Sports Participation, and Tourism Potential Among Tamil Nadu’s Students” studies the perceptions of youth, particularly individuals aged Read More …
Greening the Hospitality Industry: From Concept to Practice – A Study of West Bengal
Mousumi Mukherjee DOI: 10.5281/zenodo.17348586 SSR Journal of Economics, Business and Management (SSRJEBM) As the global hospitality industry moves towards sustainable practices, regional adaptation becomes essential. In India, West Bengal offers a unique blend of cultural heritage, culinary diversity, and natural Read More …
Culinary Tourism through Food Tours in Jaipur: A Thematic Analysis
Birendra Kishore Roy 1, Abhishek Sengupta 2, Amit Datta*3 DOI: 10.5281/zenodo.17348479 SSR Journal of Economics, Business and Management (SSRJEBM) Thematic analysis of the customer experiences regarding the food tours, conceptualizes the complex nature of culinary tourism in the Pink City. Read More …
Management and Leadership in Sports Tourism in India: Navigating Opportunities and Challenges for Sustainable Growth
Dr. Sandilyan Ramanujam Pagaldiviti1, Dr. Sumit Kumar Biswakarma DOI: 10.5281/zenodo.17351098 SSR Journal of Economics, Business and Management (SSRJEBM) Purpose: This paper critically examines management and leadership in India’s sports tourism, identifying opportunities, challenges, and strategies for sustainable development. It synthesizes Read More …
An Appraisal of Entrepreneurship Education as a Panacea to Unemployment and Religious Bogus in Nigeria: Socio-Ethical Analysis
Emmanuel Remi ADESANWO Ph.D. & Abel Olatoye IYANDA Ph.D. DOI: 10.5281/zenodo.17346694 SSR Journal of Economics, Business and Management (SSRJEBM) It is not an exaggeration to say that poverty can result in several socio-economic and religious atrocities. This paper examined entrepreneurship Read More …
Analysis of the Impact of Branding and Unique Selling Proposition on the Growth, Profitability and Competitive Advantage of the Cooperative Bank of Kenya
Dr. Michael Steven Juma DBA1, MBA, MSc, Pauline Awino Owino, MSc.2 , Parkin Hiley Juma, MBA3, Ashley Verleen Juma, BSc.4 and Johnson Olatunde Olaniyan Ph.D.1 DOI: 10.5281/zenodo.17346537 SSR Journal of Economics, Business and Management (SSRJEBM) The purpose of this study Read More …
Electric Vehicle Purchase Intentions: How Consumer Attitude and Consumer Mindset Shape Decisions
Ng Chee Jie, Shishi Kumar Piaralal, Nur Amalina Zukefli, Santhi Raghavan & Yon Rosli Daud DOI: 10.5281/zenodo.17346423 SSR Journal of Economics, Business and Management (SSRJEBM) Growing emphasis on sustainable mobility has increased the need to examine the determinants of consumer Read More …
The Impact of Interest Rate Fluctuations on Real Estate Investment in Nigeria
Mohammed, Badamasi Idris DOI: 10.5281/zenodo.17257541 SSR Journal of Economics, Business and Management (SSRJEBM) This study investigates the impact of interest rate fluctuations on real estate investment in Nigeria between 2010 and 2024. The study draws on investment theories, the loanable Read More …
